Paradigm shift – games are now sports
Gaming & e-sports is a vibrant and fast-growing sector, powered largely by the passion of 3 billion enthusiasts around the globe.
According to a report by BCG, games and e-sports are growing rapidly at an average annual rate of 10%, and are large enough to be designated as official events of the Asian Games this year.
During the COVID-19 pandemic, while the traditional media and sports industries suffered a stagnation, the game market grew rapidly, leading to global film, music, and major sports greater than the league's revenues combined, as gaming-related spending peaked at 75% of US consumer spending during COVID-19
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