Niantic: Augmented Reality Platform

Augmented Reality Platform Provider – $300 Million Investment Attracted

Niantic builds augmented reality platforms with mapping and security for current and future generations of AR hardware.

Niantic, who defined virtual reality as a 'dystopia', focused on the AR-based metaverse under the belief that users feel satisfied with the reality-based metaverse.

Efforts to expand the AR-based metaverse ecosystem using devices such as smartphones, such as free distribution of developer kits for free AR games.

Niantic

Niantic’s mission is to use emerging technology to enrich our experiences as human beings in the physical world. We seek to build products that inspire movement, exploration, and face-to-face social interaction. Originally formed at Google in 2010, we are now an independent with a strong group of investors including Nintendo, The Pokémon and Alsop Louie Partners. We’re focused on building games that get people outside and exploring by enabling our players to have fun while visiting new places, learning about the world around them, and  meeting new friends. We’ve launched Ingress, an immersive real-world mobile game played by millions of people; it's been downloaded more than 20 million times and is played in over 200 countries and territories worldwide.

We've also developed Pokémon GO, which has broken records around the world and has been downloaded more than 750 million times in its first year.

General Information

• Headquarters : San Francisco, CA
• Founders : John Hanke, Phil Keslin
• Categories : AR, Software, Video Games, V R
• Founded : 2010
• Contact : partnerships@nianticlabs.com

Funding

• Investor : Coatue
• Funding Rounds (5) - $770M
• Nov 22, 2021 Series D / $300M
• Jan 16, 2019 Series C / $245M
• Nov 24, 2017 Series B / $200M
• Feb 25, 2016 Series A / $5M
• Oct 15, 2015 Series A / $20M

Source: Niantic

👉• Web: http://www.nianticlabs.com

👉• Video: Niantic - YouTube