2021 AR & VR Trends in New Business of IT & MOBILE

 The Next-Generation Market for Apple, AR/VR


PwC expects the impact of VR/AR technology on the global economy to reach £1.5 trillion by 2030.

A number of companies such as Oculus are releasing new products in the VR market and are developing vertical markets in various fields such as fitness.

Apple is expected to release AR and VR headsets in 2022, and lightweight AR glasses in 2023.

    • Apple has been acquiring AR/VR companies every year for the past five years, and it is believed that it is pursuing an AR/VR team of 1,000 people in top secret.
    • VR Studio Within launches Supernatural, a VR exercise app that allows you to enjoy fitness with 1:1 expert coaching in virtual reality at home.

  1. Apple is Pursuing the AR / VR Business - The Next Big Thing - in Top Secret
  2. According to PwC, VR/AR Technology Creates an Economic Effect of about £1.5 trillion by 2030
  3. Family VR Service that Overcomes Social Distancing with Virtual Reality
  4. Facebook's Virtual Reality Office for the Era of Working From Home
  5. Korean-born Start-up Aiming at Zoom in the Field of Virtual Collaboration
  6. The Future of Fitness Combined with Virtual Reality and Gaming
  7. Avatar-Type Virtual Conference Service for those who are Not Comfortable with Zoom
  8. Zoom Beyond the Market Cap of the World's 7 Major Airlines

1. Apple is Pursuing the AR / VR Business - The Next Big Thing - in Top Secret.


According to Bloomberg, the AR/VR team that Apple is pursuing in secret is 1,000, and is developing lightweight AR glasses and a headset that combines AR and VR.
Apple has been acquiring promising AR/VR-related startups every year for the past five years, and based on this, it is expected to launch headsets in 2022 and glasses in 2023. Acquired companies are NextVR in 2020, iKinema in 2019, Akonia in 2018, Vrvana in 2017, SensoMotoric, Emotient and Flyby in 2016,

Apple’s Secretive AR and VR Headset Plans Altered by Internal Differences
Apple’s Secretive AR and VR Headset Plans Altered by Internal Differences
Apple’s Secretive AR and VR Headset Plans Altered by Internal Differences

Source: bloomberg


2. According to PwC, VR/AR Technology Creates an Economic Effect of about £1.5 trillion by 2030.


According to PwC's “Seeing Is Believing” report, the impact of VR/AR technology on the global economy was £1.5 trillion in 2030.
VR is expected to form a market size of 30% and AR of 70%,The industries that have the greatest impact are healthcare, development/training, and process improvement in that order.


PwC’s ‘Seeing Is Believing’ Report Forecasts VR/AR To Add £1.5 Trillion

PwC’s ‘Seeing Is Believing’ Report Forecasts VR/AR To Add £1.5 Trillion


PwC’s ‘Seeing Is Believing’ Report Forecasts VR/AR To Add £1.5 Trillion

Source: pwc


3. Family VR Service that Overcomes Social Distancing with Virtual Reality


VR company Alcove provides a service so that seniors can meet and enjoy their families in virtual reality in these days when families do not often meet due to Corona 19.
By connecting social distancing with virtual reality, friends and family connect with each other in a virtual house, participate in various interactive games, and travel the earth.



4. Facebook's Virtual Reality Office for the Era of Working From Home

Facebook, investing in VR as a next-generation strategy, unveils a future office that allows users to work from home without a computer simply by wearing a VR headset.
Named Infinite Office, this concept opens up a virtual workspace in front of your eyes without the need for a reality display by wearing Oculus Quest 2

Facebook's Infinite Office is a Virtual Office Space for the WFH Crowd

Facebook's Infinite Office is a Virtual Office Space for the WFH Crowd

Facebook's Infinite Office is a Virtual Office Space for the WFH Crowd

Source: facebook


5. Korean-born Start-up Aiming at Zoom in the Field of Virtual Collaboration


US AR/VR startup Spatial, which allows virtual collaborations/meetings with 3D avatars, has recently increased more than 10 times due to the spread of telecommuting.
Spatial, co-founded by Jinha Lee, is a collaboration platform in which 3D avatars share video screens and 3D graphics in real or virtual spaces.



6. The Future of Fitness Combined with Virtual Reality and Gaming


VR Studio Within launches Supernatural, a VR exercise app that allows you to enjoy fitness while receiving 1:1 expert coaching in virtual reality at home.
Wearing the virtual reality headset Orculus Quest, you have to move your body to hit an incoming target, and the effects of movements such as Lunge and Sqauts




7. Avatar-Type Virtual Conference Service for those who are Not Comfortable with Zoom


Unlike Zoom, where video conferencing is performed while viewing real faces, in Teooh (Rookey), my avatar participates in virtual meetings and conferences for discussion without a VR device.
Even if video conferencing is common, people are uncomfortable with others looking at their faces, so avatars participate in meetings like video games.



8. Zoom Beyond the Market Cap of the World's 7 Major Airlines


Zoom benefited the most from the spread of telecommuting due to the Corona 19 pandemic, resulting in a market capitalization greater than the sum of the world's 7 major airlines
Zoom, which had a market cap of $6.2 billion last year, surpassed the total market cap of the world's seven major airlines, with a market cap of $48.8 billion, based on the closing price on the 15th.

Zoom is Now Worth More Than the World’s 7 Biggest Airlines

Zoom is Now Worth More Than the World’s 7 Biggest Airlines

Source: visualcapitalist

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